Pricing Options Bad - Simple Good
I've found that my customers on the apartment sites want information regarding advertising purchase options to be clear, concise and simple. I can offer a myriad of options including purchasing a single month, monthly recurring to lump sum yearly and then they have the option to pay via credit card or to be invoiced. These are all standard options, but with various discounts that I can offer depending on the options chosen it just gets to be too complicated. I even have a form where you choose what you want and the pricing options you're interested in and it spits out the price and highlights any applicable discounts.

The feedback I've gotten is that it's too complicated. So my current belief is that even though I can offer a lot of flexibility with payments, it's better to offer no more than two options. In fact, I might be better served with having just one option. As I complete some new features that make further testing easier I'll report back what seems to work and what doesn't. For now though, my advice is to keep purchase options as simple as possible. You're likely to lose more customers due to pricing confusion than you might gain with offering flexibility and discounts.
- posted by Drew @ 12:21 PM