Something is Afoot
Getting property owners to add listings to the apartment sites has always been a challenge. The listings are free, and we offer lots of extra features that people usually have to pay big bucks for, so it's always been perplexing why there's so much hesitation in giving it a try. I've had owners threaten to call their lawyers on me thinking I'm trying to scam them because there's no way it's free. I've also had owners tell me they don't want their rental units on the Internet because that's where all the pornography is and they don't want to be associated with that. In fact, I've been hearing that specific reason for years and years, and heard it even a couple months ago. There must be someone out there spreading this "wisdom". Well, starting last week on two of the sites, a bunch of property owners started signing up and adding listings out the blue. Since the site serve to different geographic areas, the only explanation is that property owners share some sort of Borg-like hive mind... Whatever the reason it's good news. Not just for the business, but for students looking for apartments. Now I just need to get them to do the same thing with understanding that 1 year of additional advertising pays for itself in about a weeks time.
- posted by Drew @ 12:02 AM