Trying to Survive...

Quit a well paying job to start my own company.
Took the plunge to put my startup ideas to the test.
Making into something huge!
Monday, February 13, 2006
 
Television Advertising on the Cheap
I found a cheap way to advertise on TV today. Spot Runner has a catalog of a what seems to be a hundred or so generic commercials for a multitude of industry segments. First you select a market and then choose your industry. You then are able to view handful of pre-made commercials. Once you find one you like, you enter in your business name, phone number and website and they'll add it to the narration in a couple predetermined insert points. They also ensure that the commercial you choose hasn't already been used in the markets you selected. When I tried an apartment related commercial in the Ann Arbor area I was quoted $300. On top of that I would need to pay for air-time. For a $1000 budget I could get a commercial to run quiet a few times on the cable channels. Of course for a $1000 budget I could do a ton of search engine ads that would specifically reach my target audience. I'll be passing on Spot Runner, but if you've got a business that targets a wide demographic I would consider it.

Powered by Blogger